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How to create an Ad for Sneakers and Kicks

Creating an Ad has to do with a product to advertise, a market to reach and to communicate with, an idea and some pictures. This post will deal with the treatment of images for advertising and we use as an example Ads created for Custom Made Sneakers by Global Sports.

Custom Made Sneakers

Custom Made Sneakers need custom made ads. The sneaker in question is a Nike Air Max 97 which has been artistically decorated with Swarovski Crystals to become a unique product in a Limited Edition.

While Nike supplies advertising materials and pictures of the Air Max, Custom Made Limited Editions require their own original images. The Quality of the image is or paramount importance.

The Project and the Picture

Global Sports sent us some images from which we selected one to serve as a base for the project. The problem is: the lousier the picture, the more work for the designer. If you count designer hours at only $100, then it becomes obvious that paying a professional photographer to take good shots is worth while.

What kind of Pictures are ideal?

Most Photographers use some sort of photo editing software such as PhotoShop, Illustrator and similar.

Ideally we therefore get a picture of the product on a transparent background to be able to use it in multiple ways and for multiple purposes. Photographers should deliver the largest possible file size and the highest dpi or ppi rate.

What we started out with

Unfortunately we started out from a non professional image, taken with a normal digital camera. The background of the picture was not in sharp contrast with the Sneaker and the image was not top notch sharp and crisp.

Air Max 97 Bling

Prepare the image

After some basic improvement of the image, Bianca and I started each on his side to get rid of the background. It took just over an hour to clean up the picture to end up with a sneaker on a transparent background. Every designer knows, that there is always some more that could be done -  but that’s a matter of time. We finally ended up with a clean picture we could start to work with.

Composing the Ad

Once you have a clean picture with a transparent background, things get easier and you can compose the Ad, by adding a background and other graphic elements, text, effects and so on.

The Sneaker on the Ad

Select a background and glue the sneaker to it:

Air Max 97 Custom Made

Custom Made Air Max 97 Bling

Air Max Custom Made

Playing with the background

Nike Air Max 97 Custom Made

Air Max Custom Made Swarovski Kicks

Playing with Details

Nike Custom Made

Conclusion

A good image at the base will save many designer hours. The above result is the fruit of over 2 hours of work and that’s just the beginning. From here the image needs to be beefed up to communicate and create immediate empathy with prospect targets.

Where to learn the basics?

Ycademy calls and YORGOO Webmaster trainings will show you how to tweak images with simple but efficient means.

Read also:

• Online Advertising: Hot and Cool Global Sports Style
• Do You Like My Ads?
• Online Advertising 4
• Online Advertising 3
• Online Advertising 2

New Swarovski Live Shopping in London and Worldwide

Incredible creativity and Live Shopping at Global Sports US in London. Now, for all folks out there who want to spend on kicks in stead of flights to London and shop at the insiders’ hottest kicks and caps outlet worldwide – go Live Shopping at Global Sports in London.

Swarovski Live Shopping at Global Sports

The pictures are just quick screen shots while shopping …and believe me, in reality Fiaz is a heck of a lot sharper than this!

Click to view …

Please note the Customer Versions 1-3 … they have one thing in common: they are Happy Customers at Global Sports!

Here in Athens I just cannot find the rich collection of Swarovski Kicks Global has in store and while Global Sports Online Shop is being built, Fiaz Mohamed offered the possibility of the first Live Shopping tour using the web cam. Boy was this thrilling … not that the choice is made any easier so beautifully bling-shining these kicks are but the visual live presentation, paired with the passionate description of the product – who could resist?

Once the color was right and the size matched the eyes of my wife, there was no way not to convert bling to cling. And then …

Live Global Sports Fashion Shopping

Fiaz, like a magician switched to matching Fashion sportswear, Global Sports Brand T-shirts, Trainers, Sweaters, Caps and Jackets, all the fruit of the smashing creativity of Global Sports!

Live Shopping Customer Experience

Live Shopping is exciting namely at Global Sports. Attracted by the creativity and the best prices online, the shopping experience is just a total immersion where as a customer you feel at the end as if Global Sport’s Creativity had left some traces on you or rather if it had rubbed off a bit on you … guess how and tell me it’s just a sensation … a refreshing and exciting one!

Customer Version 1

Customer Version 2

Customer Version 3

Read also:

• Swarovski Crystal

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